Nike "So Win" Campaign This campaign redefined resilience and unity during a time of global uncertainty. Through seamless video editing, emotionally driven storytelling, and inclusive representation, Nike reminded the world that sport is a force for connection and change. It’s a perfect example of purpose-driven branding that goes beyond products—it tells a story people want to stand behind.
Bloom Energy Drink As a brand I admire and personally use, Bloom has mastered the art of blending wellness with fun, energetic marketing. I love how Bloom engages its audience through bold visuals, interactive experiences, and consistent brand messaging that promotes health, energy, and positivity.
Rare Beauty Rare Beauty is a brand I truly admire—not just for its inclusive, high-quality makeup, but for the way it gives back. I love that Selena Gomez donates a portion of proceeds to support mental health resources through the Rare Impact Fund. It’s inspiring to support a brand that makes you feel good inside and out.